BNSW Staff

Maria Nordstrom

Chief Executive Officer

Maria is at the helm of Basketball NSW as our Chief Executive Officer. She has over 25 years’ experience as a Business leader, sales professional, and board member.

For the past 18 years, she has worked as a senior executive with a proven track record in successfully and consistently building high performing organisations and cultures. She achieved this through the use of both standard and innovative leadership methodologies, developing and leading high performing individuals and teams.

Her leadership style fosters a culture of trust and empowerment, resulting in improved staff retention and engagement. While Maria uses proven techniques for leadership and coaching, her work is anchored in the reality of day-to-day business demands and challenges.

Maria has extensive expertise in organisational and sales strategy development and execution consistently, delivering solid financial management, effective sales planning and execution, people and performance management and tactical marketing.

Maria’s signature leadership style drives transformation and change, whilst creating a culture of innovation and creativity.

Maria spends her free time on horse back or hiking through the hills, practising yoga and spending time with her family.

Go to my blog

Caroline McLuckie

Chief Financial Officer / HR Manager

Caroline referes to herself as a stereotypical Scot, she is tight when it comes to cash and will keep a close eye on the $$$ being spent, from staples to apparel.  Fair to say that Caroline is not your normal accountant, she always looks for ways to explain numbers to non-numbers people.  Usually in the forms of graphs and gifs and using basic language – not everyone knows what a provision is!

With a solid background in community sport, Caroline can sympathise with the challenges and frustrations faced by small committees and boards who would rather just develop their sport rather than spend hours understanding and working on admin.  Just ask and Caroline can create tools to make sport administration easier.

Outside of work, Caroline can be usually seen on a sporting field and she loves to play and also officiate lacrosse.

Go to my blog

Geoff Tripp

General Manager Growth & Marketing

With more than 20 years experience in basketball as a administrator, Geoff has been involved at levels of the game from starting as a referee at the Shoalhaven Basketball Stadium right through to work at both the State and National levels of the sport.

Geoff returned back to Basketball NSW in 2014 and now leads our Community Growth and Marketing Team, he strives to establish and maintain honest and meaningful interpersonal relationships with our associations.  He believes in empowering his team to achieve and focuses on a philosophy of no one is bigger than the game and that basketball is everyone’s game!

Better known as the Trip Advisor, Geoff’s other loves include photography and drinking coffee!

Go to my blog

Debbie Keirs

General Manager Officials and Competitions, MPO

Debbie is a self-confessed basketball junkie, she absolutely loves the game!  With over 20 years experience in developing officials, her knowledge of the game is exceptional and is skilled right across all the technical elements of our game.

An effective and creative communicator, Debbie plays an integral and collaborative role in developing the game, her ethos of continuous learning is a perfect fit here at Basketball NSW.

Debbie is also the owner of the office mascot Charlie.

Tim Whealing

Operations Manager - SSM and Sponsorship

Tim has a masters in interpretative dance and welcomes any opportunity to break out in dance in team meetings.  With a background in commercial and business development Tim leads one our subsidiary companies Sports Stadium Management and securing sponsorship for Basketball NSW.

A lover of all things Parramatta Eels, Liverpool FC, the Phoenix Suns and golf, an average basketball player but alright as a referee!

Away from the office Tim is an active referee within our senior league competitions and works as a referee instructor in the WNBL and as a coordinator of Basketball Australia’s National Referees Development Program.

Jeremy Purden

Manager – Infrastructure and Partnerships

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum


Tom Moore

Governance Officer and Company Secretary

Tom is one of our longest servicing staff members, Tom was awarded Life-Membership of Basketball NSW in 1995.

Sam Gruggen

High Performance Coach – Metro

Sam has been coaching for 15 years, starting full time here at BNSW whilst completing his Bachelor of Applied Science (Health and Physical Education). Since graduating he has gone on to be Assistant Coach of the Townsville Crocodiles in the NBL, worked as the High Performance Head Coach of Queensland South and Southern Development Officer in Tasmania. Having gone full circle, Sam is excited to be back home as the Head Coach of High Performance – Metropolitan. Shooting Game ‘On the rack’

Curtis Sardi

High Performance Coach – Country

Curtis has been coaching for 11 years as a Representative Coach & Development Officer, he has also coached NSW State Teams.

His family consists of his wife and five children- a modern day brady bunch.

Curtis is one of our newest members of staff and is excited to be apart of Basketball NSW and to be working as a full-time coach.



Shaun Roger

Coach Development Manager

Shaun is our High-Performance Development Officer, from the day he was given his first opportunity to coach, he embraced teaching and leading.  As a result of this, he is a thoughtful teacher who values innovation, he is insatiably curious about teaching/coaching pedagogy and forming new relationships.

It doesn’t matter if its on-court, sending emails or taking phone calls, Shaun strives to achieve all tasks at a high standard & quality.

Chanelle Bailey

Senior Competitions Coordinator

Chanelle also works in our competitions department, during the season you’ll find her working with all of our country associations or going cross eyes, from the numerous court grids and draws that need to be completed for the five country junior leagues.

It’s fair to say that Chanelle has a competitive streak, but keeps it on the the down low so naturally competition (off court) arises between the competition department with Country v Metro.

In the off season Chanelle loves venturing out and exploring the world of ours, trying new things and always planning the next getaway.  Always on the hunt for  a last minute deal when it comes to getaways.

Daniel McIlwain

Competitions Coordinator- 3x3 Basketball

#BALLISLIFE!  Daniel works in our competition department and looks after our senior league competition.  Daniel is another staff member is a lover of basketball, he started playing when he was 10, has dabbled in refereeing but found his ultimate love in coaching.  It’s fair to say he lives, breathes basketball!

Away from the office Daniel considers himself self proclaimed BBQ aficionado, whether it’s catching up with his mates or cooking for the family, he welcomes any opportunity to barbecue.

We recently found out that Daniel is addicted to Candy Crush!


Emma Rance

Competitions Coordinator

I am an avid muso that can often be found humming Christmas songs all year round. I am amazing at quoting movies line for line and being able to tell you what movie is starting by the opening song. 
I have a keen interest in hockey and will never say no to going to watch a game. Can usually be found wearing a pair of Converse (even on my wedding day) or with multiple pairs in my closet. 

Antonio Rosina

Competitions Administrator

Antonio joins basketball NSW in the role of Competitions Administrator after completing his Bachelor of Science in Business Administration and Sports Management abroad in the United States.

A lover of all things Sydney Roosters, Manchester United, Western Sydney Wanderers and or anyone else who rivals a team Tim supports.

When not at work Antonio is always found somewhere near a football (soccer) field as either a coach, a player, or just a spectator enjoying the game. Antonio is also a strong believer that it should be called football across Australia.

Peter Baxter

Technical Officials Development Officer

I have 25 years in the Basketball industry.
From playing to officiating, it’s only normal my son Bailey plays Basketball  as well. (You see him with me pretty much all the time).
My role is the TODO (Technical Officials Development Officer) with BNSW working alongside Adam.
I’m conflicted to whats better Coke or Red Cordial…. you decide!



Adam McIntyre

Technical Officials Development Officer

Adam has been a basketball referee for over 10 years, he has played the game for over 20 years and is now working on developing the game as on our of Technical Officials Development Officers.

Fait to say his life revolves around basketball!

On the court, everyone listens to him, at home…. Adam tells us NOBODY listens to him!

Away from basketball, he is the king of Golf Clash!  (Just don’t ask the kids)

Rick Bywater

Aussie Hoops and Sporting Schools Program Manager

Rick works in our Community Growth team and is responsible for both the Aussie Hoops and Sports Schools programs.

Rick is absolutely passionate about developing the game of basketball, he spends a lot of time out of the office and on the court as he leads by example when it comes to teaching kids the basic skills of the game, right through to instructing new coaches on the art of ensuring kids are having fun whilst learning.


Rachel Herrick

Inclusion Officer

Meet Rachel, our Inclusion Officer a member of the Community Growth team here at Basketball NSW.

Rachel is a great ambassador for the game of basketball, she has played at en elite level in Australia’s national competition for women, called the Women’s National Basketball League (WNBL) where she played for numerous clubs from the AIS, Adelaide, Bendigo and Sydney Uni.

Rachel leads a number of our participation programs from I Am A Girl, I Can Do Anything! Wheelchair Basketball, Walking basketball, Basketball for Players with an Intellectual Disability, Rachel strongly believes and lives that basketball is a game for everyone.

Away from the office Rachel also volunteers her time as a freelance commentator and calls the home games for the Sydney Uni Flames in the WNBL.



Scott Balsar

Business Development Manager – Western and Southern

With over 10 years working at Basketball NSW, Scott is one of our stronger team players’, he is dedicated, upbeat and professional in dealings with our associations.  Scott’s role consists of a lot of travelling as he works closely with our associations that are located in both the West and the South of the State.

You’ll find Scott to be a bit of a court jester, he loves a good chat, loves a good laugh and loves basketball.

As a junior, Scott played with the Shoalhaven Tigers, a player who was never afraid to shoot a 3.  Away from the office you’ll most likely find Scott in a basketball stadium coaching, his love of the game is inspiring.

Elyse Hicks

Business Development Manager - Northen

Elyse is the fresh face in the office having finished her second university degree and moving from SA Country Basketball. Working with our Northern Associations to grow and develop Elyse hopes to deliver the knowledge and understanding to drive Basketball within the communities. 

She has a passion for sport and enjoys watching or attempting most games. Whilst never really picking up a Basketball, Elyse however is very equipped in Netball as she has played, coached and umpired the sport and understands the complex nature of social, domestic and elite sport. 

Ash Albury

Digital and Database Cooridinator

Ash is our digital and database coordinator and has a high level of interaction with our associations on all matters relating to the use of The Basketball Network, the sports membership and competition management system.

Ash is another staff member who loves sport, on weekend’s you find Ash kicking an AFL footy around a field, her enthusiasm and passion for sport has overflowed into basketball.

She has a special knack with relating with our associations, delivers great customer services and likes to deep dive into challenges as they arise, she loves nothing better than solving problems.


Jaylee Ismay

Communications and Digital Media Officer

Jaylee is our newest member of the Basketball NSW team and undertakes the role of Communications and Digital Media Officer, hailing from the University of Canberra Capitals WNBL media team.

A graduate of Sports Media from the University of Canberra, Jaylee is another staff member that lives and breathes all sports and is a firm believer in equally for all female athletes.

She is the self-confessed ‘social media whizz’ and always has her phone no more than five metres away from her at all times in order to continuously update our members by tweeting or Instagramming all the latest news, events, pictures and everything else basketball.

You’ll find Jaylee in the winter months trying to stay warm as she cheers on her beloved NRL team, the Cronulla Sutherland Sharks at all their home and away games.

Ruth Sabado

Accounts Receivable & Payable

Ruth is our master of accounts receivable and payable; a super organised individual who is dedicated to her role.  A team player within the office and loves nothing better to ensuring that timelines are met and that all of our associations are treated with the utmost respect.

You’ll also find that Ruth is a fan of coloured folders, and loves her filing, her indexing methods range from simply writing names on folder tabs to computer-generated strip labels complete with names, numbers, color codes and much more.

Lucinda Khawly

Assistant Accountant

I am a mother of two young children (3 if you include the husband) who has recently completed my CPA (certified practising accountant) studies.

I enjoy the challenge of complex reconciliations & continuous learning of different aspects of accounting.

In my downtime, I love keeping fit by heading to the gym where I love to smash out a HIIT class or outdoors with the family exploring wildlife on a bushwalk.

In the NRL season, you can find me either at Jubilee oval or WIN stadium cheering on my beloved St George Illawarra Dragons.



Office Mascot

Hi I’m Charlie, the office mascot…

I don’t know much about basketball but I am the self-declared king on tipping winners, Paul the Octopus, may he rest in peace, he is my tipping spirit guide.

I have a wide range of interests, including eating cheese, chasing a ball, eating cheese, napping, running in wet grass and did I mention I like to eat cheese.

My idols include Grumpy Cat, Goofy and Simba, and Matt Dellavedova.


Our Partners