BASKETBALL NSW AND IATHLETIC SIGN FIVE-YEAR EXTENSION

Media Release / Partnership
Written by Caleb Fogarty
5 December, 2024

Basketball NSW is pleased to announce the extension of its partnership with iAthletic for an additional five years, reaffirming iAthletic’s role as the Basketball NSW Apparel and Merchandise Partner. This renewed agreement continues a successful collaboration that has been instrumental in delivering premium teamwear for Basketball NSW’s High Performance programs, including State Team uniforms, as well as a wide range of merchandise for fans.

iAthletic provides an extensive range of Basketball NSW branded apparel, including t-shirts, hoodies, and shorts, all available through their online store with domestic shipping across Australia. As a trusted and long-standing partner of Basketball NSW, iAthletic is renowned for delivering high-quality sportswear that meets the exacting standards of both athletes and supporters.

In addition to the traditional offerings, iAthletic has worked closely with Basketball NSW to develop a unique collection that incorporates a specially designed Indigenous range featuring the artwork by acclaimed artist Jordan Ardler. The design is a key part of Basketball NSW’s Reconciliation Action Plan (RAP) and is featured on a number of merchandise items available for purchase.

iAthletic will also be collaborating with Basketball NSW to develop an exclusive retail streetwear range in the near future. This new collection will blend contemporary fashion with Basketball NSW’s strong sporting heritage, offering stylish and comfortable apparel for fans and players alike.

Partnering closely with Basketball NSW, iAthletic has contributed to the design and improvement of several jerseys, including the latest uniforms for the Under 12 John Davidson Country Jamboree and the D-League.

Basketball NSW, CEO, Maria Nordstrom expressed her excitement about the renewed partnership, highlighting the brand’s commitment to excellence on and off the court.

“iAthletic has been a valued partner for Basketball NSW for several years. Their commitment to providing top-tier apparel for our athletes and supporters shows their dedication to both performance and community,” said Nordstrom. 

“As a company that prides itself on excellence, iAthletic truly embodies what it means to be the best in the business, supporting the best in basketball. Their continued investment in our High Performance programs ensures that our athletes have the very best to excel on the national and international stage. We look forward to working closely with iAthletic for the next five years and achieving great things together.”

iAthletic, Owner, David Biwer shared his enthusiasm for the new agreement.

“We are so honoured to extend our fantastic partnership with Basketball NSW for another five years, added Biwer.

“We love what we have built together – similar visions, commitment to the sport of basketball and a true partnership that benefits all involved.  We feel truly lucky to have found such a great partner to walk side by side for the next five years and beyond.”

The partnership extension highlights the ongoing commitment from both Basketball NSW and iAthletic to support athletes on and off the court.

Fans can explore the full range of teamwear merchandise on their website HERE.

 

 

View this post on Instagram

 

A post shared by Basketball NSW (@basketballnsw)