BASKETBALL NSW TO LAUNCH SPORT & BUSINESS PROGRAM

Media Release
Written by Jaylee Ismay
11 May, 2026

Basketball NSW is proud to launch the Basketball NSW Sport & Business Program powered by SEDA Group, providing participants with a unique opportunity to combine education with real-world experience in the sports industry.

The program offers students the chance to study a dual diploma in sport and business while being immersed in a professional sporting business environment. Designed to bridge the gap between education and industry, students can apply now for the program starting in January 2027, with Basketball NSW playing an active role in supporting participant development.

Through the partnership, Basketball NSW will contribute to the program via guest presenters, work-integrated learning opportunities, and access to a range of practical experiences at Basketball NSW events. Participants will gain firsthand insight into the operations of a leading state sporting organisation, including behind-the-scenes industry exposure across several department such as coaching, finance, media, marketing, competitions etc

Delivered by SEDA Group, the program focuses on work-integrated learning, ensuring students develop both practical skills and professional networks. 

Basketball NSW, Interim CEO David Simpson said the partnership reflects the organisation’s commitment to developing the next generation of sport industry professionals.

“We are incredibly pleased to be formalising our partnership with SEDA Group for the delivery of the Basketball NSW Sport and Business Program,” said Simpson.

“This partnership is about more than education; it is about creating genuine opportunities for young people to build skills, gain real-world experience and develop a meaningful connection to our sport. Basketball has the power to open doors both on and off the court, and I am excited by what this partnership can provide for students who are passionate about sport and looking to turn that passion into future study or career pathways.”

“We see this as an important opportunity to help develop the next generation of people who will contribute to the growth and success of basketball across New South Wales.”

SEDA Group, NSW Program Manager, Michael Basan added that the partnership represents a significant step forward for the program in the state.

“This is an exciting evolution for our Sport & Business Programs in NSW. Basketball NSW have already shown themselves as a strong supporter of our programs, so to have this elevated through a formal partnership can only mean great opportunities for our 2027 Basketball NSW Sport & Business Program students,” said Basan.

“We know the staff at Basketball NSW have the passion, a wide range of professional knowledge and industry experiences that will support the personal and professional growth that we pride ourselves on with these programs.”

The Basketball NSW Sport & Business Program powered by SEDA Group is designed to equip participants with the knowledge and experience to pursue careers across the sport and business sectors.

For more information about the program and to apply, see seda.edu.au/bnsw or contact SEDA Group via email at [email protected] or by phone on 1300 777 332.

Basketball NSW works in collaboration with SEDA Group RTO: 22503 on marketing and promotional services relating to the recruitment of prospective students for this program. SEDA Group is responsible for training, assessment and issuance of AQF certification documentation. Program consists of SIS50321 Diploma of Sport and BSB50120 Diploma of Business.