Media Release / Partnership
Written by Jaylee Ismay
8 September, 2021

Basketball NSW has today announced that leading Australian-owned sports apparel brand, iAthletic has been appointed as the Official Partner for High Performance Programs & Merchandising along with sportswear manufacturer Soul Sports as the Official Supplier of Officiating and Staff apparel for the next 3 years. 

The industry-leading deals will see both brands work with BNSW in assisting to achieve their on-court goals through the design and creation of cutting-edge sports apparel.

iAthletic have been appointed as the Official Partner for High Performance Programs and Merchandising and will also provide apparel relating to competitions such as Most Valuable Player and volunteer apparel for competitions.

iAthletic, Managing Director, Dave Biwer expressed his excitement with the new collaboration and said he believes there’s a strong brand alignment for his team at iAthletic.

“Partnering up with a basketball powerhouse like BNSW is not only exciting, but it’s also a big piece of the puzzle in our overall strategy in NSW. It’s going to help us get to where we are going here in NSW,” said Biwer.

“From a brand perspective, the synergy between the two groups is powerful. The high performance seen on and off the court by Basketball New South Wales is the same ideology we put into our uniforms and clothing”. 

“Honestly speaking, I believe this partnership will go from strength to strength. The people at BNSW have been professional and diligent in their selection process and we have no doubt that this level of organisation and attention to detail will translate into some very exciting designs, some great fits, and an entire range of products that players and coaches alike will want to wear.” 

Sydney based manufacturer and retail brand, ​​Soul Sports has also been appointed as the exclusive supplier of BNSW Officiating and Staff apparel, as well as an Official Partner of the Dream Hoops Program. 

“Soul Sports are proud to partner with BNSW, sharing our interest in giving back to the basketball community. We have a rich history of doing this through our sponsorships and the love of the game,” added Soul Sports, CEO, Steve Sardi.

“Soul Sports are pleased to once again be one of the official partners of BNSW, we are looking forward to our partnership with Basketball NSW in supporting grassroots programs such as Dreamhoops.”

“One thing I learnt from my father growing up; “one hand washes the other” and Soul Sports has always lived by that. In building a business or programs it’s never done by one person; they’re done by a team of people who are willing to go that extra mile to help each other succeed.”

Basketball NSW, CEO, Maria Nordstrom said the new partnerships is an exciting move for the organisation.

“On behalf of the board, staff and our associations, I’d like to say how pleased we are to launch our new partnership with both iAthletic and Soul Sports for the next three years,” Nordstrom said.

“I’d also like to extend a special mention to both Dave (Director, iAthletic) and Steve (CEO, Soul Sports) for their efforts in assisting us in setting a strong direction for our organisations moving forward. We are extremely excited to be bringing such respected, knowledgeable partners into the Basketball NSW family, and through innovation and forward-thinking, the strategic development across all levels of the game will be carefully planned and executed in design.”

“We look forward to unveiling our refreshed look and feel of High Performance and Officiating apparel over the next few months.”

The team at iAthletic have been living and breathing basketball for over 40 combined years. Founded in 2015 by Dave Biwer and Simon Conn, they set a goal to create team-wear that is functional and fashionable. Where performance meets style. 6 years later iAthletic are the suppliers to Basketball Australia, the WNBL, SEM Phoenix, Sydney Kings and Melbourne United to name a few.

Our mission at Soul Sports is to provide the absolute best service to all sports, backed up by the highest quality products to all of our clients and sporting partners. Being an innovative and technology-savvy organization, we strive to help our clients reach their full market potential. Soul Sports is continually working to improve existing products and services and to introduce new ones to satisfy our client’s needs. We welcome the challenge for all the clubs who are in need of service and we welcome feed back to improve our services.