FIBA WOMENS BASKETBALL WORLD CUP 2022
The FIBA Women’s Basketball World Cup is the world’s largest international women’s basketball competition and one of the most prestigious titles in the sport. This major event will feature the world’s best players representing 12 basketball powerhouse nations from across FIBA’s regions – Asia & Oceania, Americas, Africa and Europe.
ABOUT FIBA
The Federation International Basketball (FIBA) is the association of National Federations which governs the sport of basketball worldwide. Following a competitive bid, Basketball Australia and the NSW Government were awarded the rights to host the FIBA Women’s Basketball World Cup 2022 at Sydney Olympic Park from 22 September to 1 October 2022.
FIBA WOMENS BASKETBALL WORLD CUP 2022 LOCAL ORGANSING COMMITTEE
Basketball Australia partnered with NSW Government through its major events and tourism agency, Destination NSW and the Office of Sport to win the rights in March 2020 to host the Women’s Basketball World Cup as part of the NSW Government’s 10 World Cups in 10 years initiative. Basketball Australia established a Local Organising Committee, as a wholly owned subsidiary, to deliver this prestigious event. This World Cup will be one of the first major international events to be held in Australia in 2022 (22 September to 1 October 2022) and comes at an unprecedented time for our country, following devastating bushfires and COVID-19 pandemic. This global sporting event will contribute to Australia’s long-term recovery due to the economic and social benefits this event will deliver, along with continuing the powerful message of gender equality and focus on women’s sport. We want this event to reimagine and reinvigorate Basketball, and specifically Women’s Basketball, in Australia and the Region. We want to create an atmosphere that is cool, edgy and funky with activations, communications and promotions in the lead up and during to the event that achieves our vision of igniting the passion for women’s basketball globally.
OUR VISION: To ignite the passion for Women’s basketball globally
OUR MISSION: To create a bold, engaging and inclusive World Cup celebrating the power and excitement of women’s basketball SUSTANABILITY AND FWBWC22 The FIBA Women’s Basketball World Cup 2022 Local Organising Committee (LOC) is committed to the delivery of sustainable events throughout its program of activities. The LOC confirmed its responsibility and support of sustainable practices through the bid phase and in securing the right to host the FWBWC2022 in Sydney Australia.
The LOC acknowledges FIBA as a signatory to the United Nations Sports for Climate Action Framework which aims to help sports organisations reduce emissions caused by their operations and leverage the worldwide popularity of sport to engage millions of fans in the effort. FIBA announced that it will further strengthen its activities for its global and continental events with the aim to have its major events carbon neutral by 2050, as part of this commitment.
The FWBWC2022 Local Organising Committee is proud to begin this process with the support of FIBA and the Australian Federal Government to create a sustainability blueprint/framework to be implemented as a part of the FIBA Women’s Basketball World Cup in 2022. It is expected that this “Blueprint” will be available for FIBA, Basketball Australia, Sporting Bodies and future major events to deliver a lasting legacy for the sport of Basketball, for major events, and for the planet.
POSITION: SPONSORSHIP MANAGER
Under the guidance of the General Manager – Commercial for the Local Organising Committee (LOC), you will support the implementation of the Australian sponsorship sales and servicing program for the FIBA Women’s Basketball World Cup 2022 in line with the overall Commercial Strategy and LOC Strategic Plan alongside our sponsorship agency MKTG.
As Sponsorship Manager you will initially focus on supporting the GM Commercial in pursuing new leads across the sponsorship program in collaboration with our sponsorship sales agency MKTG. As we secure new partners your focus will be having full responsibility for servicing our local partners and providing assistance to FIBA is supporting their global partners in the lead up to and during the FIBA Women’s Basketball World Cup 2022.
You are an experienced sales and servicing professional with demonstrated experience in a sports and entertainment or events environment. The successful applicant will have a talent for spotting an opportunity, making a connection and closing deals. Creating value for clients, attention to detail and working with stakeholders at all levels, problem solving and a strong commitment to providing superior customer service are all expected skills. The Sponsorship Manager must work well under pressure and be committed to working in a team environment. The role requires an individual to have a strong understanding and experience in the sports rights landscape, existing brand contacts with a proven ability to work alongside a diverse range of internal and external stakeholders. Your attention to detail and customer service skills are second to none to ensure the sponsor experience is outstanding.
KEY RESPONSIBILITIES
The Sponsorship Manager will be expected to:
• Pro-actively source potential sponsors, select and qualify prospects, secure face to face meetings, build relationships and support negotiations through to successful acquisition.
• Discuss and identify individual marketing and business objectives with targeted companies. Structure and develop bespoke sponsorship proposals and produce creative sales decks to suit the individual needs of companies.
• Work closely with FIBA marketing and commercial partnerships teams to deliver sponsorship benefits
• Identify and pursue leads in order to support GM Commercial in securing high value sponsorship deals for the FIBA Women’s Basketball World Cup 2022 in conjunction with sponsorship agency
• Maintain and develop knowledge of emerging sponsorship categories, industry trends, and applicable industry research • Responsible for managing and implementation of the sponsorship plan
• Work closely with our local sponsorship agency
• Drive the supplier category for the FIBA Women’s Basketball World Cup 2022
• Develop and manage the sponsor benefits inventory management program
• Responsible for the implementation of sponsor benefits and servicing from onboarding, during and post event reporting
• Working with the marketing team to implement sponsors activation plans on site
• Working with the GM Commercial forecasting on regular financial updates and reporting
• Managing the sponsorship ticketing and hospitality requirements
• Primary relationship manager for sponsorship with the key stakeholders
• Managing the sponsorship legal/contracting obligations
• Attend team and event planning/debrief meetings to represent sponsorship department
• In collaboration with GM Commercial supply LOC Executive Team and CEO with relevant sponsorship information, and reports as required
• Create relevant event sponsor related policies/request procedures
• Develop and deliver post event reporting for all event partners
EXPERIENCE/SKILLS/QUALIFICATIONS SELECTION CRITERIA
In addition to demonstrating relevant experiences across the core functional areas of responsibility identified in this Position Overview, candidates applying for the Sponsorship Manager role will require a range of personal and professional skills, including:
Essential
• Considerable experience in a managerial sponsorship role is essential for success in this position
• Previous experience within a major event, sporting organisation or agency
• Previous experience in managing and delivering sponsorship acquisition and servicing in the Australian sports marketplace or relevant event experience
• Knowledge of event planning and coordination, equipment, and practices typical to the sport and entertainment industry
• A demonstrated and strong commitment to exceptional customer service
• Proven ability to work in a high-pressured environment, with competing priorities, stakeholders and deadlines
• Proven track record in developing and fostering relationships
• A clear and demonstrated capability to source, present, secure and service partners of varying sizes
• Exceptional attention to detail, time management, planning and scheduling skills
• High level of all round communication and presentation skills
• Display sound decision-making skills to solve problems and conflicts effectively whilst remaining calm under pressure
• Proficient with Microsoft Office with emphasis on Word and Excel
• Strong project management disciplines inclusive of the ability to prioritise at peak times, multitask and meet strict deadlines
Desirable
• Knowledge of the sport of basketball
LOCATION
Flexible working arrangements will be discussed however the FWBWC22 LOC office will relocate to Sydney Olympic Park in late 2021.
HOURS OF WORK
Due to the nature of the position, weekend work and extended hours may be required from time to time.
REMUNERATION
The remuneration package is negotiable depending upon skill level and experiences.
TIMELINES
Applications close 5pm AEST Monday, 15th November 2021. Interviews and appointment will occur in November 2021 and it is expected that the Sponsorship Manager will commence in December 2021.
TERM
The successful candidate will be employed under a full-time contract to 21 October 2022. This is subject to funding and may be extended. In addition, a three-month probationary period will be included in the contract.
APPLICATIONS
Applications should be forwarded to [email protected] before 5pm AEST Monday, 15th November 2021.
Preferred Format: 1-page letter of introduction responding to selection criteria and key responsibilities, accompanied by a CV of no more than 6 pages