POSITION DESCRIPTION: MARKETING AND DIGITAL MANAGER

FIBA WOMENS BASKETBALL WORLD CUP 2022 

The FIBA Women’s Basketball World Cup is the world’s largest international women’s basketball competition and one of the  most prestigious titles in the sport. This major event will feature the world’s best players representing 12 basketball  powerhouse nations from across FIBA’s regions – Asia & Oceania, Americas, Africa and Europe. 

ABOUT FIBA 

The Federation International Basketball (FIBA) is the association of National Federations which governs the sport of basketball  worldwide. Following a competitive bid, Basketball Australia and the NSW Government were awarded the rights to host the  FIBA Women’s Basketball World Cup 2022 at Sydney Olympic Park from 22 September to 1 October 2022. 

FIBA WOMENS BASKETBALL WORLD CUP 2022 LOCAL ORGANSING COMMITTEE 

Basketball Australia partnered with NSW Government through its major events and tourism agency, Destination NSW and the  Office of Sport to win the rights in March 2020 to host the Women’s Basketball World Cup as part of the NSW Government’s 10 World Cups in 10 years initiative. Basketball Australia established a Local Organising Committee, as a wholly owned  subsidiary, to deliver this prestigious event. This World Cup will be one of the first major international events to be held in  Australia in 2022 (22 September to 1 October 2022) and comes at an unprecedented time for our country, following devastating  bushfires and COVID-19 pandemic. This global sporting event will contribute to Australia’s long-term recovery due to the  economic and social benefits this event will deliver, along with continuing the powerful message of gender equality and focus  on women’s sport. 

We want this event to reimagine and reinvigorate Basketball, and specifically Women’s Basketball, in Australia and the  Region. We want to create an atmosphere that is cool, edgy and funky with activations, communications and promotions in  the lead up and during to the event that achieves our vision of igniting the passion for women’s basketball globally. 

OUR VISION: To ignite the passion for Women’s basketball globally 

OUR MISSION: To create a bold, engaging and inclusive World Cup celebrating the power and excitement of women’s  basketball 

BE PART OF THE TEAM: MARKETING AND DIGITAL MANAGER 

Reporting to the General Manager – Marketing, Communications and Media of the Local Organising Committee (LOC), the  primary role of the Marketing and Digital Manager will lead and execute the marketing and digital activities for the FIBA  Women’s Basketball World Cup 2022 Local Organising Committee in line with the overall Marketing, Communications and  Media Strategy and LOC Strategic Plan. 

The role requires an individual to a strong understanding of multi-channel activation, brand management, fan and  community engagement and a proven ability to work alongside a diverse range of stakeholders. Ideally, you will understand  and have experience across major event delivery and the sport business environment. 

We are looking for someone who can help us redefine and create inspirational opportunities that engage traditional and non traditional audiences, fans, partners, government and trail blazers to turbo charge this event and basketball (longer term  legacy). Ultimately, we want to create a bold, engaging and inclusive World Cup that celebrates the power and excitement of  women’s basketball, Sydney, Australia and the essence of this amazing country. 

KEY RESPONSIBILITIES 

The Marketing and Digital Manager will be expected to: 

  • Develop, manage and deliver marketing and digital activities as part of the overall marketing, communications,  promotional and media strategy and in line with the Local Organising Committee Strategic Plan; Work alongside FIBA to ensure a user-focused, interactive and engaging digital FWBWC22 experience, including the event  website and social media channels; 
  • Work alongside FIBA and the LOC’s Creative Agency to ensure an engrossing and inspiring event brand story and  campaign; 
  • Contribute to the development and execution a thoughtful and cost-effective advertising campaign that meets, if not 

exceeds, ticket sales targets; 

  • Assist in maximising promotional opportunities presented by key basketball events and other major sporting events  nation-wide; 
  • Develop and execute an ambassador program that promotes the FWBWC22 to existing and new markets; Contribute to ensuring a seamless customer journey, covering all touch points from initial connection to event departure; Work with National and State Basketball Associations, stakeholders and the broader community to amplify this event and  create a longer-term legacy for Basketball in Australia; 
  • Work with the GM to develop and run a national schools’ program that encourages students to engage with the World  Cup and the physical game of basketball;  
  • Promote the FWBWC as a must-experience event in 2022.

SELECTION CRITERIA 

In addition to demonstrating relevant experiences across the core functional areas of responsibility identified in this  Position Overview, candidates applying for the Marketing and Digital Manager role will require a range of personal and  professional skills, including: 

Essential 

  • Relevant tertiary qualification in marketing, communications, or business 
  • At least four to five years’ experience in a similar role, with major event exposure and ticket sales experience Experience in managing and delivering multi-channel digital strategies with successful outcomes for event-specific  activities 
  • Experience in running successful advertising campaigns on a limited budget 
  • Experience in creating marketing and promotional opportunities via events, schools and other stakeholder groups A creative nature with high-level written communication and presentation skills  
  • A highly motivated and proactive person who uses initiative to solve problems and design innovative solutions Demonstrated experience in implementing strategy whilst negotiating and managing diverse stakeholder groups, internal  and external relationships. 
  • Demonstrated ability to plan, organise and manage multiple tasks with strong attention to detail maintaining high  standards of customer service and work within the organisation. 
  • Strong collaborative/inclusive approach to problem solving. 

Desirable 

  • Knowledge of the sport of basketball 

LOCATION 

Flexible working arrangements will be discussed however the FWBWC22 LOC office will relocate to Sydney Olympic Park in  late 2021. 

HOURS OF WORK 

Due to the nature of the position, weekend work and extended hours may be required from time to time. 

REMUNERATION 

The remuneration package is negotiable depending upon skill level and experiences.  

TIMELINES 

Applications close 9am AEST Monday, 26 July 2021. Interviews will occur in July/August 2021 and it is expected that the  Marketing and Digital Manager will commence in August/September 2021. 

TERM 

The successful candidate will be employed under a full-time contract of service to 14 October 2022. This is subject to funding  and may be extended. In addition, a three-month probationary period will be included in the contract. 

APPLICATIONS 

Applications should be forwarded to [email protected] by 9am AEST Monday, 26 July 2021. Preferred Format: 1-page letter of introduction responding to selection criteria and key responsibilities, accompanied by a CV of no more than 3 pages.